Understanding market trends and forces are key for your business as you navigate your way through today’s testing environment. The data currently supplied by credit reference agencies is retrospective and gives limited information on how a particular cohort of the population will behave.
Having knowledge of your potential customer base and their behaviours can help you to strategically segment and market to them, consider product design and launch and build pipeline. For current customers also, market insights provided by Open Banking offers the information relevant for forward-looking decisioning.
Whether your business is entering new markets and requires a real-time view on current market forces, or you wish to maintain a better understanding of prospective customer cohorts and their financial behaviours, the DirectID platform will provide the foundations for your growth decisions.
Derive meaningful insights from vast data sets.
Understand the financial behaviours of large customer cohorts in real-time.
Our insight engines are built upon the analysis of over 200m+ transactions.
Prepare for market entry with detailed insights on emerging trends.
Make forward-looking decisions.
Strategically segment customer cohorts to inform product development.
James Varga, CEO, DirectID
Let our specialist team demonstrate the DirectID platform. We'll cover everything from Compliance and Insights to Solutions & Use Cases.