Our team have put together a complete Media Pack including logos in PNG, JPEG & AI formats, logos in our Light Blue and White, brand photography, and brand guidelines. Click below to download your copy.
Exclusion Zone. To ensure the logo has maximum impact always keep the area around it clear. This space is called the exclusion zone. The exclusion zone protects the logo from other visual and graphics elements. The exclusion zone is derived from the height of the D as illustrated.
Minimum Size. To maintain legibility, the DirectID logo should never be reproduced any smaller than width 25mm or 70px.
Our logo should always be applied in the clearest and most brand conscious light. Primarily, the DirectID marque should be set in light blue and either on white or dark blue backgrounds.
For secondary applications, such as social posts and marketing materials, it can also be set in dark blue or white on backgrounds of any of our secondary palette.
Logo Best Practice
Our logo is one of our most precious assets. As a result, it should only be displayed as defined in these guidelines, and should not be applied incorrectly.
Examples of bad practice are shown in, but not limited to, the examples here.
For front pages of documents, website homepage headers and other principal applications of the brand, the hero imagery style should be used. This style is created from the abstract architectural style set in an overlay of our dark blue brand colour.
For use alongside body-copy pages in ebooks. This should be lifestyle-based contextual imagery which reflects the contemporary, future-focused and aspirational attitude of our customer base and product offering. The use of people is encouraged to evoke familiarity and aspiration in the viewer.
Company registered in Scotland SC400459 • DirectID is brought to you by The ID Co., a registered and authorised Account Information Service Provider by the FCA • AISP registration number 798579 • We're committed to protecting your data, our ICO number is ZA384596