The logo is the most visible element of our identity -a universal signature across all communications. It is a guarantee of quality that unites our offer.
Because the logo is such a recognisable and highly visible brand asset, it is vital that it is always applied consistently wherever it appears.
Our team have put together a complete Media Pack including logos in PNG, JPEG & AI formats, logos in our Light Blue and White, brand photography, and brand guidelines. Click below to download your copy.
Pantone 2728
RGB 56 99 240
Hex #3863f0
CMYK 82 63 0 0
Pantone 296
RGB 0 26 48
Hex #001a30
CMYK 95 81 51 67
Pantone 4161
RGB 46 74 92
Hex #2e4a5c
CMYK 85 63 46 31
Exclusion Zone.
To ensure the logo has maximum impact always keep the area around it clear. This space is called the exclusion zone. The exclusion zone protects the logo from other visual and graphics elements. The exclusion zone is derived from the height of the D as illustrated.
Minimum Size.
To maintain legibility, the DirectID logo should never be reproduced any smaller than width 25mm or 70px.
Our logo should always be applied in the clearest and most brand conscious light. Primarily, the DirectID marque should be set in light blue and either on white or dark blue backgrounds.
For secondary applications, such as social posts and marketing materials, it can also be set in dark blue or white on backgrounds of any of our secondary palette.
Our logo is one of our most precious assets. As a result, it should only be displayed as defined in these guidelines, and should not be applied incorrectly.
Examples of bad practice are shown in, but not limited to, the examples here.
For front pages of documents, website homepage headers and other principal applications of the brand, the hero imagery style should be used. This style is created from the abstract architectural style set in an overlay of our dark blue brand colour.
Download sample of Hero ImageryIn the majority of cases, the Principal Brand Photography style should be used. These are abstract images of architectural structures curated to appear visually reminiscent of data.
For use alongside body-copy pages in ebooks. This should be lifestyle-based contextual imagery which reflects the contemporary, future-focused and aspirational attitude of our customer base and product offering. The use of people is encouraged to evoke familiarity and aspiration in the viewer.
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